SEO Specialist

Digital Marketing
Ortigas, Work From Home
April 12, 2022
Full Time Remote

Job Description

Search engine optimization (SEO) specialists help develop and/or implement relevant and effective SEO strategies for various projects. They ensure that every part of the action plan is aligned to the specific SEO objectives of each client.

Since Digital Marketing is a dynamic industry, you have to continuously develop your knowledge by staying up to date to new developments in the SEO realm. As an SEO Specialist, you need to actively make suggestions and integrate improvements to strengthen the client’s online presence through search engine visibility and quality web traffic.

You will report directly to the SEO Team Lead and Assistant Team Lead.

Key Responsibilities

  • Assess a client’s website and other online activities to propose actionable strategies that will cover the content, user behavior and experience, and technical aspects of SEO.
  • Deliver excellent and timely SEO output including, but not limited to:
    • Website audit
    • Competitor and keyword analysis
    • On-page SEO
    • Keywords and topics proposal
    • Content plan/structure creation
    • Schema markup implementation
    • Google Analytics, Google Search Console, Bing Webmaster tools setup
    • Local search setup
    • Link building
    • Benchmark, performance and work reports
  • Coordinate with project managers, developers, and content writers to assign and actively communicate updates on various SEO tasks.
  • Create, maintain and improve web analytics dashboards, progress reports and reporting tools, and highlight key areas of opportunity in accordance to client goals and objectives.
  • Stay updated on search engine updates and SEO trends; communicate these to clients and our team, focusing on how changes can help improve results.
  • Research, document and maintain SEO best practices and develop processes to utilize them throughout the company.
  • Contribute a passion and ongoing knowledge of digital marketing as a key member of the team.
  • Complete the following certification programs within the first quarter of employment:
    • Google Analytics for Beginners
    • Google Digital Garage

Requirements

  • Has basic or working SEO knowledge.
  • Familiarity with the WordPress dashboard.
  • HTML skills and website maintenance skills are a huge plus.
  • PPC experience is a plus, but not required.
  • Excellent project management skills.
  • Self-starter, has the ability to work with minimum supervision.
  • Has worked with a team, can coordinate with all TLs and department heads.
  • Excellent writing skills
  • Excellent English speaking skills – North American or neutral accent is preferred.
  • Key Competencies: Strong work ethic, Consistent delivery of exceptional output, Great attitude and communication skills, Ability to work in a team and autonomously, Resourceful and adaptive, Has initiative to lead and influence, Ability to establish priorities and organize responsibilities simultaneously Team player (with the confidence to work with, lead, or guide other departments when necessary), Ability to work under pressure, Detail-oriented, Has the desire to learn and grow
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